Reels that feel like a documentary.
A decade of broadcast documentary experience, now adapted for short-form, impact-driven storytelling for regenerative organisations.
We work exclusively with purpose-driven organisations: regenerative lodges and reserves, conservation organisations, community projects and impact-led founders.
“Wow! You f***ing nailed it. Great insights, powerful imagery and beautiful story arc. … A masterpiece.”
Reels and hero films
Documentary-style reels for your feed, and a hero film for your website. Both made from the same true story.
Hero films
16:9 · 2.5 to 4 minutes, made for your website
What happens when the stories are true.
Few & Far Luvhondo, a regenerative lodge awarded two MICHELIN Keys: Instagram results from our ongoing hero-film-and-reels partnership.
Paid reach gave way to organic. Ads drove 70.7% of views in February and 17.4% in March: roughly 8× more views earned by the stories themselves.
Broadcast craft, made for the scroll.
Most social video is made to look good. Ours is made to be true. A decade of documentary work means we know how to find the real story, and how to tell it in thirty seconds.
Real people, not scripts
Documentary interviewing that gets honest, unguarded moments on camera.
Story in thirty seconds
Every reel has a hook, a turn and an ending, the way a good documentary does.
Broadcast standards
Sound, light and grade held to the level television demands.
At home in the field
Comfortable in the bush, in communities and anywhere in between.
Reels build trust. Your hero film turns it into action.
One five-day shoot feeds everything. Reels reach new people and earn their trust, week after week. When they're ready, your hero film turns that trust into a booking, a donation or a partnership.
Three ways in. One way of telling stories.
Story Sprint
- One 3-day shoot per term
- Photo library from the shoot
- Founder story available as an add-on
Story Season
- 5-day location shoot
- Hero film included, valued at R90,000 (about US$5,400)
- Photo library from the shoot
- Founder story free if you sign within 14 days of your story call
Story Year
- Two 5-day shoots
- Hero film (valued at R90,000 / about US$5,400) and founder story included
- Handwritten story captions
- Quarterly performance review
Each season starts with five days on location, so we take on only two new Story Season partners each quarter.
Two guarantees, in writing.
Love your hero film, or walk away.
If you don't love your hero film after two rounds of revisions, cancel the rest of your season and pay nothing for the edit.
On time, or the month is free.
Your reels arrive on the agreed date every month. If they don't, that month costs you nothing.
From first call to a steady stream of stories.
-
- Stage 1
Story call
We learn your mission, your audience and the story only you can tell.
- Stage 2
Plan and sign-off
Story concept and shot list, approved by you before we film.
- Stage 3
Five days on location
One shoot captures your hero film, founder story and months of reels.
-
-
- Stage 4
Hero film and founder story delivered
Your landscape hero film and pinned founder story, with two rounds of revisions.
- Stage 5
First month of reels approved
Your first batch of reels drafted, reviewed and signed off.
- Stage 6
Weekly reels, on schedule
Finished reels delivered to your marketing team every month, ready to post.
-
What our partners say
“So many people have loved the video! It has been very effective for the goal of communicating our vision!”
“Played it now to two friends. Both thought it was excellent. Alexis’ immediate comment was ‘I want to do this.’”
“Honestly just LOVE all the reels. You’re so good, wow.”
“We love it! … They love it too! … We are good to go!”
The world has been shaped by stories.
Stories ignite belief. Belief shapes behaviour.
This is why Ignara exists: to ignite the narratives and support the founders driving a different future.
Igor Potgieter
A decade of making documentaries for broadcast taught me to find the true story and earn the honest moment on camera. Today I bring that craft to short-form, for regenerative lodges, conservation projects and purpose-driven organisations across southern Africa.
Tell us the story you want the world to see.
A 30-minute call to hear about your work, your audience and what you want them to feel. No pitch deck, just a conversation.
Book a story call igor@ignara.co.za